Marketing System

Know your numbers. Then act on them.

Marketing ratios by industry and region, and three services that act on what they tell you.

26
Industries
9
Regions
39
Metrics tracked
Four kinds of help

Get one, or get all four

Know where you stand. Understand why. Find the right customers. Get the follow-up done. Take one, or take all four.

Marketing Ratios

See how you compare

Verified benchmarks for your industry and region. Tell us which pair you need and we research it.

Market Research

Get a straight answer

Custom research that answers the question a benchmark can only raise.

Lead Generation

Find the right customers

A ranked, checked list of companies actually worth contacting.

Executive Assistants

Get your time back

A dedicated assistant who takes the calendar, inbox and follow-up off your desk.

Marketing Ratios

Marketing ratios, by industry and by region

A marketing ratio is a number that shows whether your marketing is working — like what it costs to win a customer. But a conversion rate of 3% means nothing on its own. It means something once you know what 3% looks like in your industry, in your market. That pairing is what we research.

We are not publishing a figure we have not verified. The coverage is built — 39 metrics across 26 industries and 9 regions — and the figures go in as each pairing is researched and sourced.

If you need one now, ask. We research to order, and you get the method and the source alongside the number.

Starting at $ 100
  • 5 metrics benchmarked against your exact industry-region pair
  • Every figure sourced, with its method
  • 45-minute readout call
Request custom pricing

Every engagement is scoped to what you actually need — the figure above is the starting point for that conversation, not a fixed rate card.

Coverage

Industries we benchmark

Every figure above is held per industry and per region, because a good conversion rate in B2B SaaS is a poor one in e-commerce.

B2B SaaS B2C SaaS E-Commerce B2B Services FinTech Banking & Insurance Healthcare Tech Healthcare Providers EdTech Education & Training Retail Grocery & FMCG Hospitality & Travel Restaurants & QSR Automotive Real Estate Construction Food & Beverage Fashion & Beauty Manufacturing Logistics & Supply Chain Agriculture & Agritech Energy & Utilities Telecommunications Media & Entertainment Nonprofit & NGO

26 industries, 9 regions, refreshed monthly. Not listed? Ask us — we research to order.

Start here

The ten marketing ratios worth watching

Marketing ratios are the numbers that show whether your marketing is working — like what it costs to win a customer, versus what that customer is worth. We measure each one across 26 industries, so you know what a good number looks like in your industry, not just in general. If you track nothing else, track these.

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Best for detailed questions, scoping, and anything you want in writing.

sales@dexlabtechnologies.com