Marketing System

Know your numbers. Then act on them.

Marketing benchmarks by industry and region, and three services that act on what they tell you.

26
Industries
9
Regions
39
Metrics tracked
How it fits together

One system, four parts

Benchmarks tell you where you stand. Research tells you why. Lead generation acts on it. An assistant keeps it all moving. Take one, or take all four.

Marketing Insights

Benchmarks by industry and region. Tell us which pair you need and we research it.

Market Research

Custom research that answers the question a benchmark can only raise.

Lead Generation

An agent that sources, enriches, scores and delivers qualified leads.

Executive Assistants

Vetted assistants who take the calendar, inbox and follow-up off your desk.

Marketing Insights

Benchmarks, by industry and by region

A conversion rate of 3% means nothing on its own. It means something once you know what 3% looks like in your industry, in your market. That pairing is what we research.

We are not publishing a figure we have not verified. The coverage is built — 39 metrics across 26 industries and 9 regions — and the figures go in as each pairing is researched and sourced.

If you need one now, ask. We research to order, and you get the method and the source alongside the number.

Coverage

Industries we benchmark

Every figure above is held per industry and per region, because a good conversion rate in B2B SaaS is a poor one in e-commerce.

B2B SaaS B2C SaaS E-Commerce B2B Services FinTech Banking & Insurance Healthcare Tech Healthcare Providers EdTech Education & Training Retail Grocery & FMCG Hospitality & Travel Restaurants & QSR Automotive Real Estate Construction Food & Beverage Fashion & Beauty Manufacturing Logistics & Supply Chain Agriculture & Agritech Energy & Utilities Telecommunications Media & Entertainment Nonprofit & NGO

26 industries, 9 regions, refreshed monthly. Not listed? Ask us — we research to order.

Start here

The ten ratios worth watching

If you track nothing else, track these.

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Talk to us

Ask us anything about this

Two ways to reach us, whichever suits. We reply to email within one business day; chat is answered during working hours.

Email us

Best for detailed questions, scoping, and anything you want in writing.

marketing@dexlabtechnologies.com

Live chat

Best for a quick question — is this right for us, what does it cost, how long does it take.

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