Marketing ratios by industry and region, and three services that act on what they tell you.
Know where you stand. Understand why. Find the right customers. Get the follow-up done. Take one, or take all four.
Verified benchmarks for your industry and region. Tell us which pair you need and we research it.
Custom research that answers the question a benchmark can only raise.
A ranked, checked list of companies actually worth contacting.
A dedicated assistant who takes the calendar, inbox and follow-up off your desk.
A marketing ratio is a number that shows whether your marketing is working — like what it costs to win a customer. But a conversion rate of 3% means nothing on its own. It means something once you know what 3% looks like in your industry, in your market. That pairing is what we research.
We are not publishing a figure we have not verified. The coverage is built — 39 metrics across 26 industries and 9 regions — and the figures go in as each pairing is researched and sourced.
If you need one now, ask. We research to order, and you get the method and the source alongside the number.
Every engagement is scoped to what you actually need — the figure above is the starting point for that conversation, not a fixed rate card.
Every figure above is held per industry and per region, because a good conversion rate in B2B SaaS is a poor one in e-commerce.
26 industries, 9 regions, refreshed monthly. Not listed? Ask us — we research to order.
Marketing ratios are the numbers that show whether your marketing is working — like what it costs to win a customer, versus what that customer is worth. We measure each one across 26 industries, so you know what a good number looks like in your industry, not just in general. If you track nothing else, track these.
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Take one component on its own, or all four working together — tell us which, and we'll come back with a scoped price.
Email us and we'll reply within one business day.
Best for detailed questions, scoping, and anything you want in writing.
sales@dexlabtechnologies.com